My 14-Step Marketing Plan

Designed to capture the maximum exposure for your home in the shortest period of time, I’ll implement many tactics from marketing plan such as:

1. Price your home strategically so you’re competitive with the current market and current price trends.

2. Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.

3. Produce professional photography of your home to ensure that your home is promoted to prospective buyers and agents in the best light possible

4. Place “for sale” signage, complete with property fliers easily accessible to drive-by prospects.

5. Distribute “just listed” notices to neighbors, encouraging them to tell family and friends about your home.

6. Optimize your home’s internet presence by posting information in the Keller Williams Listing System (KWLS) as well as local and global MLS systems, Trulia, Zillow, Realtor.com and dozens of other real estate websites that will include plenty of photographs and a description of your property.

7. Produce a 360° virtual tour of your home, placing it on multiple Websites to attract both local and out-of-town buyers.

8. Create marketing materials and fliers to place inside your property.

9. Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.

10. Include your home in our company and MLS tours, allowing other agents to see your home for themselves.

11. Advertise your home in my real estate direct-mail campaigns, email campaigns and social media.

12. Create an open house schedule to promote your property to prospective buyers and market those open houses.

13. Target active buyers in my database who are looking for homes in your price range and area.

14. Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home.

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